Skip to main content

​
Starter Templates

Rehearsals simulations cluster into a handful of research jobs, and the product ships a starter template for each. Pick one when you start a new Rehearsal, and use it as-is or edit it.

Concept Testing

Put an early idea in front of your audience and hear what would actually make them try it.

Compare Ad Creatives

Run a head-to-head on your ads and learn which one lands, and why it wins.

Competitive Analysis

Understand the real trade-offs people weigh when they pick someone else.

Test Pricing

Pressure-test price points and packaging before you commit to one.

Test Product or Brand Concept

Gauge first impressions of a name, positioning, or look before launch.

Discover New Audiences

Explore segments you don’t reach today and what it would take to win them.
Templates are starting points, not straitjackets. Every question can be edited, and the built-in question guidance (see Asking Good Questions) helps you keep edits neutral.

​
How Stimuli Are Presented

When a simulation includes creative or product artifacts (which you upload under Content), the researcher presents them during the interview as numbered stimuli (“Artifact #1, Artifact #2…”), revealed at the right moment, and asks the replica to react to them or choose among them. A simulation can also include no artifacts, which makes it a purely verbal interview.