We create AI replicas of your actual users by analyzing their behavior patterns. These digital twins think, browse, and make decisions just like your real customers.
Self-Correcting UX MocksSelf-Correcting
UX Mocks
Upload your Figma designs and your AI customer clones attempt to use your prototypes and predict which will convert better and by how much. A/B tests are so 2020.
On-Demand Focus GroupsOn-Demand
Focus Groups
Get qualitative answers at quantitative scale. We interview thousands of your AI customer clones to validate ideas and messaging.
Test Pricing Without RiskTest Pricing
Without Risk
Model any pricing change like a 10% increase, a new subscription tier, a holiday discount and instantly see the predicted impact on your revenue and LTV before you go live.
Generative BacklogGenerative
Backlog
AI generated UX mocks and tickets, already prioritized by impact, ready for any AI engineer.
McKinsey Level Report in MinutesMcKinsey Level Report
in MinutesMcKinsey Level Report in Minutes
Ask your hardest strategic questions. Our AI watches hundreds of session replays, pulls analytics, trusted case studies and simulates outcomes with your AI customer clones to create a fully cited 4 page brief.
Our Radar proactively finds and notifies you about revenue opportunities in your user behavior. It surfaces high-impact alerts your team would otherwise miss.
Built by a Cracked AI Engineering Team
Built by a
Cracked AI Team
Liam Bolling
CEO & Co‑Founder
Liam led Project Mariner at Google Labs, where he helped launch the Gemini 1.5 API and explored new ways to bring generative AI to developers. He's a former Product Manager at Microsoft and Google Maps, and previously founded a VC‑backed startup.
Liam has a computer science background and is a content creator.
David Schmetterling
CTO & Co‑Founder
David led the Computer Vision team at Wayfair, where he shipped their first AR/VR app and was featured by Apple, and built teams from the ground up.
He's also founded startups in blockchain and web design. David is a Boston College alum, he brings both technical depth and product intuition to everything he builds.
Daniel Katz
Co‑Founder
Daniel is a founder and ML researcher with experience at Databricks and Microsoft. His last company, focused on automating healthcare ops, was acquired by the largest virtual autism care provider in the U.S.
Daniel is passionate about building intelligent systems that feel natural, adaptive, and deeply useful.
Brian Oppenheim
Founding Engineer
Brian was previously a Senior ML Engineer at Google, where he helped launch Gemini Tool Agents at DeepMind and drove $100M+ in impact through Search Ads models.
Brian also created and taught Brown University's graduate Deep Learning course. Brian brings rare experience at the intersection of frontier AI and scaled real‑world systems.
Reid Brostoff
Founding Engineer
Reid previously worked on AI engineering at IBM and led multimodal AI ad generation tools as part of an acquihire to Omnicom. Reid holds a degree in Electrical and Computer Engineering from the University of Wisconsin.
Reid brings a unique blend of creative AI and infrastructure experience to the team.
Jess Lee
Chief Design Officer
Jess was one of the founding designers of Google Lens and led design for multimodal AI and AR Camera experiences at Google. She was awarded 25+ design patents for real-time multimodal interactions, scene understanding, and audiovisual interfaces.
Before Google, she worked at design agencies Huge and Teehan+Lax (acquired by Meta) designing for a breadth of industries. Jess brings a rare blend of craft, systems thinking, and a vision for intuitive AI experiences.
Enterprise-Ready &
Secure By DesignEnterprise-Ready & Secure By DesignEnterprise-Ready &
Secure By Design
The predictions are powered by a deep, real-time understanding of your user behavior. This is the intelligence layer working for you 24/7.
SOC 2 CompliantSOC 2
Compliant
Your data is protected by the highest industry standards.
Industry-First AI PII RedactionIndustry-First
AI PII Redaction
We automatically detect and redact all sensitive user information before it ever reaches our servers.