Each twin encodes one person's actual decision patterns, then adapts to the context around your product, price, audience, or campaign.
Ad creative: twins picked the winning creative in 89% of sponsored content tests.
Pricing and demand: twins matched real-world subscription, flight, and product-choice distributions with over 91% accuracy.
Willingness-to-pay: twins reached human-level reliability across 300 products in WTP and price-sensitivity tests.
Validated against advertising, pricing, product preference, and willingness-to-pay outcomes.
Read our whitepaper →Or bring your own customers by sending a branded survey or importing structured data to build exclusive twins.
How twins work →